Info
For Innovest in Egypt, a visionary company established in 2022, we encapsulated their ethos of exceeding expectations in construction through "Holistic Architectural Excellence." This phrase embodies their commitment to crafting remarkable buildings with a skilled team, advanced technology, and a deep focus on sustainability, ensuring each project not only achieves aesthetic brilliance but also promotes environmental responsibility and leaves a lasting positive impact on the community.
Role
Branding
Creative Direction
Strategy
Digital Design
Graphic Design
2023
Challenge
Innovest, established in 2022 in Egypt, presented us with a unique challenge. As a company transcending traditional construction boundaries, Innovest needed a brand identity that would not only reflect their innovative approach to crafting remarkable buildings but also their commitment to sustainability and community impact. The challenge was to create a branding solution that encapsulated their ethos of architectural innovation, technological advancement, and environmental consciousness in a market bustling with conventional construction brands.
Solution
To address Innovest's branding needs, we implemented a "Minimalist Architectural Branding" strategy, crafting a sophisticated logo with a fluid typeface to symbolize innovation. Our chosen color palette of #e1ddcc, #bcb6a8, and #2b2b22 mirrored their commitment to sustainability and modern design. This branding was consistently applied across all digital and physical platforms, enhancing their market presence as a leader in sustainable and innovative construction, and effectively communicating their core values to a discerning audience.